Privacy Policy

MarHire Car Fes — Privacy Policy

Update date: 08 Nov 2026

MarHire Car Fes ("MarHire Car Fes", "we", "us", "our") respects your privacy. This Privacy Policy explains what personal data we collect when you use our car rental services, how and why we use it, who we share it with, how long we keep it, and the rights and choices available to you.

It should be read together with our Cookie Policy, which explains how we use cookies and similar technologies.

This policy applies worldwide. The legal bases we rely on and the rights available to you depend on where you live. Region-specific details are explained in Sections 5 and 12.

1) Who we are (Data Controller)

MarHire Car Fes is a local car rental service operating in Fes, Morocco, under the MarHire brand. We help customers book rental vehicles in Fes, at Fes-Saïss Airport, and at agreed delivery and return locations.

Our car rental services are operated by MarHire LLC, a limited liability company registered in Wyoming, USA (registration number 2025-001769503), with operations based in Morocco.

For the purposes of applicable data-protection laws, including the EU and UK GDPR, the Swiss FADP, Morocco's Law No. 09-08, and applicable US state privacy laws, MarHire LLC is the data controller for personal data collected through our website and official communication channels.

Where a vehicle is supplied by a contracted rental partner, that partner may also act as an independent controller for the information required to provide the vehicle, manage insurance, or comply with legal obligations.

• Website: carrentalfez.com

• Email: info@marhire.com

• Phone / WhatsApp: +212 660 745 055

• Privacy contact: info@marhire.com

• Website languages: EN, FR, ES, DE, IT, PL, NL, PT, RU, AR

2) Scope

This policy applies to personal data collected through the MarHire Car Fes website, official booking channels, customer communications, and car rental operations.

It applies when you:

• browse our website;

• create or use a MarHire account;

• request a quotation or make a car rental booking;

• arrange vehicle delivery or collection;

• pick up, drive, or return a rental vehicle;

• choose an insurance or protection plan;

• communicate with us by email, phone, WhatsApp, or social media;

• request assistance, report damage, or contact customer support;

• receive marketing communications from us; or

• otherwise interact with MarHire Car Fes.

Your MarHire account may also be used across other MarHire websites and the MarHire app, as described in Section 4.

3) Personal data we collect

Data you provide directly

• Identification and contact: first and last name, email address, phone/WhatsApp number, country of residence, and billing address where needed.

• Booking details: rental dates and times, vehicle category, pick-up and return locations, flight number for airport delivery, selected extras, and insurance or protection plan.

• Driver information: date of birth, driving licence details, issuing country, licence validity, and other information required to confirm driver eligibility.

• Identity verification: passport, national identity card, or other identification details where required for the Rental Agreement, insurance, or legal compliance.

• Additional drivers: identification and driving licence information for any additional drivers included in the rental.

• Rental records: signed Rental Agreement, vehicle condition reports, fuel level, mileage, and vehicle photographs or videos taken during handover and return.

• Insurance and incident information: accident reports, damage photographs, police reports, insurance claims, and related correspondence.

• Company invoice information: company name, billing address, and tax or registration details when a business invoice is requested.

• Payment details: we do not store full card numbers. Online payments are processed securely through Stripe payment links. We may retain the payment amount, transaction reference, payment status, and card brand or last four digits where provided by Stripe.

• Deposit information: the security deposit amount, payment or authorisation status, deductions where applicable, and release or refund records.

• Support content: messages, emails, photographs, documents, and other attachments you choose to share with us.

• Preferences: preferred language, saved vehicles, claimed coupon codes, and marketing preferences.

Data collected automatically

• Device and usage information: IP address, browser, device type, operating system, pages viewed, referring URLs, timestamps, and error logs.

• Cookies and similar technologies: identifiers used for security, sign-in, preferences, booking continuity, analytics, and advertising.

• Approximate location: location estimated from your IP address for language selection, website functionality, and fraud prevention.

Full details about cookies are provided in our Cookie Policy.

Data from third parties

We may receive relevant information from:

• Vehicle suppliers and rental partners: booking confirmations, vehicle details, handover records, and incident information.

• Payment providers: payment confirmation, transaction status, and fraud-prevention information.

• Insurance companies: claim updates, coverage information, and damage assessments.

• Public authorities: traffic fines, parking violations, accident documentation, and other legally required information.

• Analytics and advertising providers: website performance information and measurement identifiers.

• Sign-in providers: Google or Apple account information when you choose those sign-in methods.

We collect and use this information only where necessary for the purposes described in this policy.

4) Your MarHire account and sign-in

You can make a car rental booking without creating an account.

If you create a MarHire account, it may allow you to view bookings, saved vehicles, and claimed coupon codes across MarHire websites and the MarHire app.

Email sign-in

We may send a one-time verification code to your email address. The code expires after a short period and can be used only once.

Google sign-in

If you choose to continue with Google, Google may provide your account identifier, email address, email verification status, name, and profile picture.

We use the information needed to create your account, authenticate you, and connect your bookings. We do not store your Google profile picture.

We do not use information received through Google sign-in for advertising or sell it to third parties. We do not request access to your Gmail, contacts, calendar, or Google Drive.

Apple sign-in

Where Apple sign-in is available, Apple may provide an account identifier, email address, and your name. Your email address may be a private relay address.

We use this information to manage authentication and your MarHire account.

Staying signed in

A sign-in token may be stored on your device for up to 30 days. Signing out removes the local sign-in token.

Deleting your account

You can request account deletion through:

• Delete your MarHire account

• Email: info@marhire.com

Account deletion removes your profile, authentication links, saved listings, and claimed coupon codes, subject to applicable legal requirements.

Rental Agreements, invoices, payment records, and insurance-related information may be retained as described in Section 10.

5) How and why we use your data (Purposes & legal bases)

Purpose	What it covers	Legal basis
Provide car rental services	Enquiries, quotations, reservations, confirmations, vehicle delivery and collection	Performance of a contract
Manage accounts and sign-in	Account access, verification codes, Google/Apple sign-in, booking history, saved vehicles	Contract / your request
Verify driver eligibility	Age, driving licence validity, additional driver eligibility, insurance requirements	Contract / legal obligation / legitimate interests
Insurance and damage management	Protection plans, accident reports, damage assessments, excess and deposit handling	Contract / legal obligation / legitimate interests
Vehicle handover and return	Fuel, mileage, vehicle condition, delivery and collection records	Performance of a contract
Traffic fines and incidents	Traffic violations, parking fines, accident investigations, and related disputes	Legal obligation / contract / legitimate interests
Payments and fraud prevention	Payment processing, security deposits, refunds, and prevention of fraudulent bookings	Contract / legal obligation / legitimate interests
Customer support	Assistance through email, telephone, and WhatsApp	Contract / legitimate interests
Coupon codes and offers	Applying eligible discounts and managing coupon usage limits	Contract / legitimate interests
Improve our website	Website performance, analytics, troubleshooting, and user experience	Legitimate interests / consent where required
Marketing	Rental offers, newsletters, advertising, and retargeting where permitted	Consent / legitimate interests
Legal and accounting obligations	Invoices, tax records, lawful requests, and dispute resolution	Legal obligation / legitimate interests

Where we rely on consent, you may withdraw it at any time.

Where we rely on legitimate interests, you may object to certain processing activities as explained in Section 12.

6) Cookies, analytics & advertising

MarHire Car Fes uses cookies and similar technologies to operate the website, remember preferences, understand visitor behaviour, and measure marketing performance.

These may include:

• Strictly necessary cookies: website security, authentication, booking continuity, and cookie preferences.

• Functional storage: language preferences, saved listings, and claimed coupon codes.

• Analytics: Google Analytics 4 and Microsoft Clarity.

• Advertising and retargeting: Google Ads, Meta, and TikTok technologies, where enabled and permitted.

• Review widgets: Trustindex, where used to display customer reviews.

Microsoft Clarity helps us understand how visitors interact with our pages through clicks, scrolling, and mouse movements. It is configured to mask information entered into forms.

Where consent is required, analytics and advertising technologies are activated only after you accept the relevant cookies.

You can manage your choices through the cookie banner, the "Manage cookies" link in the website footer, and your browser settings.

We also honour Global Privacy Control (GPC) signals where applicable.

For full information about providers, cookie categories, and retention periods, read our Cookie Policy.

7) Vehicle rental records and driver verification

Car rental services require additional information to confirm driver eligibility, document the vehicle's condition, and manage insurance obligations.

Driver verification

Before releasing a vehicle, we may verify:

• the driver's identity;

• driving licence validity and issuing country;

• the minimum age required for the selected vehicle;

• additional driver eligibility; and

• insurance requirements linked to the selected vehicle or protection plan.

Minimum driver ages depend on the vehicle category and the conditions displayed during booking.

Vehicle condition records

At vehicle handover and return, we may record:

• exterior and interior photographs;

• existing scratches or damage;

• fuel level;

• mileage;

• vehicle accessories and equipment; and

• the signed Rental Agreement.

These records help document the vehicle's condition and resolve disputes.

Accidents and insurance claims

If an accident, theft, or damage occurs during a rental, we may collect incident reports, photographs, police documents, witness information, and insurance correspondence.

We use this information to manage claims, establish contractual responsibilities, and comply with legal or insurance obligations.

8) How we share your data

We share personal data only when necessary to provide our services, process payments, protect our business, or comply with legal obligations.

Recipients may include:

• Vehicle suppliers and contracted rental partners: customer and driver details needed for vehicle delivery, Rental Agreements, and insurance.

• Insurance providers and claims administrators: information necessary to provide insurance coverage and manage damage or accident claims.

• Authorities and enforcement agencies: information required for traffic fines, parking violations, accident investigations, or lawful requests.

• Payment processors and banks: Stripe and other authorised providers used for payments, refunds, and deposits.

• Hosting and security providers: infrastructure providers and Cloudflare for website hosting, security, and content delivery.

• Communication providers: email, WhatsApp, and other services used for booking confirmations and customer support.

• Analytics and marketing providers: Google, Microsoft, Meta, and TikTok, subject to applicable consent and privacy requirements.

• Professional advisers: accountants, auditors, insurers, and legal representatives where necessary.

We do not sell your personal information.

However, certain advertising activities may qualify as "sharing" or a "sale" under some US state privacy laws. Where applicable, you can opt out of these activities.

Information received through Google or Apple sign-in is not used for advertising.

9) International data transfers

MarHire operates from Morocco and the USA.

Our service providers, technology platforms, and business partners may process information in other countries, including the European Economic Area, the United Kingdom, the United States, and Morocco.

Where international transfers require additional protections, we use applicable safeguards, which may include:

• adequacy decisions;

• the EU-US Data Privacy Framework or UK Extension where the receiving organisation is appropriately certified;

• Standard Contractual Clauses (SCCs);

• the UK Addendum or other applicable UK transfer safeguards; and

• supplementary organisational and technical measures where required.

You may request additional information about international transfers by contacting info@marhire.com.

10) Data retention

We keep personal data only for as long as necessary to fulfil the purposes described in this policy.

Data category	Retention period
Bookings, Rental Agreements and invoices	Typically 6 years for accounting, tax, and legal purposes
Account profiles and saved information	Until account deletion or after 3 years of inactivity
Driver licence and identity records	As long as necessary for the rental and applicable legal or insurance requirements
Vehicle condition photographs and videos	Until the rental, deposit, and any related claims or disputes are resolved
Accident reports and insurance claims	Until the claim is closed and applicable legal retention requirements expire
Deposit and payment records	As required for accounting, payment disputes, and legal obligations
Traffic fines and parking records	Until the relevant fines, obligations, and disputes are resolved
Customer support messages	Up to 3 years after closure
Fraud-prevention records	Up to 3 years after the last relevant incident, unless longer retention is justified
Marketing information	Until you unsubscribe or withdraw consent, with minimal suppression records retained where necessary
Website logs and analytics	Typically 12–24 months, then deleted, aggregated, or anonymised
Email verification codes	Until expiry or successful use

Some information may be retained longer where required by law, insurance obligations, or an ongoing dispute.

11) Data security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss, or misuse.

These measures include:

• HTTPS encryption for data transmitted through our website;

• access controls and staff permissions;

• secure payment processing through authorised payment providers;

• firewalls and website security protections;

• security monitoring and logging; and

• regular software updates and maintenance.

We restrict access to personal data according to operational needs.

No online service can guarantee complete security. If you believe your personal information has been compromised, contact info@marhire.com.

12) Your privacy rights worldwide

Depending on your country or region, you may have the right to:

• access the personal information we hold about you;

• correct inaccurate or incomplete information;

• request deletion of your personal data;

• restrict certain processing activities;

• object to processing based on legitimate interests;

• request data portability;

• withdraw consent;

• opt out of targeted advertising or certain forms of data sharing; and

• exercise your privacy rights without unlawful discrimination.

Rights by region

European Economic Area, United Kingdom and Switzerland

Under the EU GDPR, UK GDPR, and Swiss FADP, you may exercise applicable data-protection rights and submit complaints to the relevant supervisory authority.

Morocco

Under Morocco's Law No. 09-08, you may exercise applicable rights of access, rectification, and opposition. You may also contact the Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP).

United States

Depending on your state, you may have rights to access, correct, delete, or obtain information about personal data and opt out of certain sales, sharing, or targeted advertising activities.

California residents may have additional rights under the CCPA/CPRA.

Brazil

Under the LGPD, eligible individuals may exercise rights concerning access, correction, deletion, portability, and information about processing.

Canada

Under PIPEDA and applicable provincial laws, including Quebec's Law 25, individuals may exercise relevant privacy rights.

Australia, South Africa and other regions

We respect applicable local privacy laws, including Australia's Privacy Act and South Africa's POPIA.

Other countries

We aim to provide reasonable access, correction, and deletion options to all customers, subject to identity verification and applicable legal requirements.

How to exercise your rights

Send an email to info@marhire.com with the subject:

Privacy Request

Please describe the information or action you are requesting.

We may ask you to verify your identity before processing the request.

Some records, including Rental Agreements, invoices, accident reports, and insurance claims, may need to be retained for legal or contractual purposes even after an account deletion request.

Right to complain to a regulator

You may contact the relevant supervisory authority:

• EEA: European Data Protection Board — Members

• United Kingdom: Information Commissioner's Office (ICO)

• Switzerland: Federal Data Protection and Information Commissioner (FDPIC)

• Morocco: Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP)

• Brazil: Autoridade Nacional de Proteção de Dados (ANPD)

• Other regions: the relevant privacy regulator or competent authority.

13) Children's privacy

MarHire Car Fes provides car rental services intended for adults.

Drivers must meet the minimum age and driving licence requirements associated with their selected vehicle.

We do not knowingly collect personal information directly from children under 16.

However, a parent or guardian may provide limited information about a child when requesting rental extras, such as a child seat.

If you believe a child has provided personal information to us without appropriate authorisation, contact info@marhire.com.

We will take appropriate steps to review and, where required, delete the information.

14) WhatsApp & other messaging apps

MarHire Car Fes uses WhatsApp and other communication channels to provide booking assistance and customer support.

We may use these channels for:

• rental enquiries and quotations;

• booking confirmations;

• airport, hotel, or address delivery arrangements;

• vehicle collection and return instructions;

• insurance and rental questions;

• emergency assistance and incident reporting; and

• changes, cancellations, or payment coordination.

When you contact us through WhatsApp or another messaging application, your phone number and message content may also be processed by that platform under its own privacy terms.

You may request communication by email instead.

15) Fraud prevention, automated decisions & profiling

We use reasonable fraud-prevention measures to protect customers, vehicles, rental partners, and our business.

These may include checking unusual booking activity, reviewing payment information, identifying repeated no-shows, and investigating suspected fraudulent behaviour.

Where necessary, we may maintain limited internal records linked to a booking, email address, or phone number involved in a documented incident.

Bookings flagged for significant concerns may be reviewed by a member of our team before confirmation.

We do not make decisions producing legal or similarly significant effects based solely on automated processing.

We may use limited profiling for website personalisation or relevant advertising where permitted.

You can object to marketing profiling as explained in Section 12.

16) Third-party links

Our website may contain links to:

• other MarHire websites;

• payment processors;

• insurance providers;

• social media platforms; and

• other external services.

Third-party websites operate under their own privacy policies.

We encourage you to review those policies before submitting personal information.

17) Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology, data-processing practices, or applicable laws.

When changes are made, we will publish the revised policy and update the Update date at the top of this page.

Where appropriate, we may also notify customers of significant changes through our website or by email.

18) How to contact us

If you have questions about this Privacy Policy, how we process your personal data, or how to exercise your privacy rights, please contact us.

MarHire Car Fes — Operated by MarHire LLC

• Website: carrentalfez.com

• Email: info@marhire.com

• Phone / WhatsApp: +212 660 745 055

• Privacy requests: info@marhire.com

We will review your request and respond in accordance with applicable data-protection laws.