Cookie Policy

MarHire Car Fes — Cookie Policy

Update date: 10 Nov 2026

This Cookie Policy explains how MarHire Car Fes ("we", "us", "our") and our service providers use cookies and similar technologies on our car rental website, why we use them, and how you can manage your choices.

It should be read together with our Privacy Policy, which explains how we collect, use, store, and protect personal data.

This policy applies worldwide to visitors using carrentalfez.com to explore vehicles, request a car rental, manage a reservation, or contact our team.

You can accept or reject non-essential cookies through our cookie banner and change your preferences using the "Manage cookies" option where available on our website.

In regions where prior consent is legally required, analytics and advertising cookies remain disabled until you accept them. In other regions, different rules may apply, but you can still manage your preferences.

1) Who we are (Data Controller)

MarHire Car Fes is a local car rental service operating in Fes, Morocco, under MarHire LLC, a limited liability company registered in Wyoming, USA, with operations based in Morocco.

MarHire Car Fes provides car rental booking services in Fes, including vehicle reservations, airport pickup arrangements, hotel delivery coordination, and customer support.

For the purposes of applicable data protection laws, including the EU and UK GDPR, MarHire LLC is the data controller for personal data processed through cookies and similar technologies on this website.

• Website: carrentalfez.com

• Email / Privacy contact: info@marhire.com

• Phone / WhatsApp: +212 660 745 055

• Operating location: Fes, Morocco

2) What are cookies and similar technologies?

Cookies are small text files placed on your computer, smartphone, or other device when you visit a website.

They help websites remember your preferences, maintain sessions, support bookings, improve security, and understand how visitors use different pages.

MarHire Car Fes may also use similar technologies, including:

• Local storage: Saves preferences and other information in your browser.

• Session storage: Temporarily stores information during your browsing session.

• Tracking pixels: Help measure advertising performance and conversions.

• Google Tag Manager: Helps manage website measurement and marketing tags.

• Security technologies: Help identify automated traffic, prevent abuse, and protect booking functionality.

In this policy, "cookies" includes these related technologies where applicable.

Types of cookies

• First-party cookies: Set by MarHire Car Fes through our website.

• Third-party cookies: Set by external providers such as Google, Microsoft, Meta, TikTok, or Cloudflare.

• Session cookies: Usually deleted when you close your browser or when the session ends.

• Persistent cookies: Remain on your device for a defined period or until you delete them.

3) Categories of cookies and your choices

MarHire Car Fes uses or may use the following cookie categories to support its car rental website.

Category	Purpose	Your choice
Strictly necessary	Maintains essential website functions, booking sessions, security, and cookie preferences.	Always active where necessary for the service.
Functional	Remembers language, location, currency, and other preferences where these features are available.	Can be managed or deleted through browser settings.
Analytics	Helps us understand website visits, page performance, and problems during car rental searches or bookings.	Controlled through cookie consent settings where available.
Advertising	Measures advertising campaigns and helps display relevant MarHire Car Fes rental offers.	Can be accepted or rejected through marketing cookie settings.

Strictly necessary cookies are required for essential website functions. Non-essential cookies are subject to applicable consent and privacy requirements.

Rejecting analytics or advertising cookies does not prevent you from browsing available vehicles or making a car rental reservation.

4) Cookies we use

The following tables describe cookies and similar technologies that may be used by MarHire Car Fes and its service providers.

Important: These are reference cookies based on MarHire's main website policy and common provider configurations. They are not a verified cookie scan of carrentalfez.com. Actual cookie names, availability, and expiration periods must be checked against the live Fes website before publication.

4.1 Strictly necessary and security cookies

Name	Provider	Purpose	Type	Typical duration
laravel_session	MarHire, if Laravel sessions are used	Maintains website and booking sessions.	First-party cookie	Session
XSRF-TOKEN	MarHire, if applicable	Helps prevent cross-site request forgery.	First-party cookie	Session
marhire_consent	MarHire, if implemented	Stores cookie preferences and consent information.	Local storage	Until changed or reset
__cf_bm	Cloudflare	Helps identify and block automated or malicious traffic.	Security cookie	Approximately 30 minutes
cf_clearance	Cloudflare	Remembers successful security verification.	Security cookie	Configuration-dependent

Security cookies are used only where the corresponding security or session features are active.

4.2 Functional cookies

Name	Provider	Purpose	Type	Typical duration
locale or marhire_lang	MarHire, if implemented	Remembers the selected website language.	Cookie or local storage	Up to 12 months
marhire_currency	MarHire, if implemented	Remembers the selected currency.	Cookie or local storage	Up to 12 months
marhire_area	MarHire, if implemented	Remembers the selected location or rental area.	Local storage	Until cleared
mh-saved	MarHire, if implemented	Remembers saved vehicles for visitors who are not signed in.	Local storage	Until cleared

These technologies apply only where the corresponding website feature is available.

4.3 Analytics cookies

Analytics help us understand how customers use our car rental website, which pages they visit, and where website improvements may be needed.

Name	Provider	Purpose	Type	Typical duration
_ga	Google Analytics 4	Distinguishes visitors and measures website usage.	First-party analytics cookie	Up to 2 years
_ga_<id>	Google Analytics 4	Maintains measurement information for a website property.	First-party analytics cookie	Up to 2 years
_clck	Microsoft Clarity	Helps distinguish visitors for website usability analysis.	Analytics cookie	Up to 1 year
_clsk	Microsoft Clarity	Connects page views within a browsing session.	Analytics cookie	Approximately 1 day
_cltk	Microsoft Clarity	Supports session-related measurement.	Session storage	Session

Google Analytics 4 and Microsoft Clarity are listed only where these services are installed on the Fes website.

Where Microsoft Clarity is used, we aim to protect personal information through appropriate masking and configuration.

In regions where consent is required, analytics cookies are not activated until the visitor provides the necessary consent.

4.4 Advertising and retargeting cookies

Advertising cookies may help measure bookings made after advertising interactions and show relevant car rental offers.

Name	Provider	Purpose	Type	Typical duration
_gcl_au	Google Ads	Measures advertising conversions.	First-party cookie	Up to 90 days
_gcl_ls	Google Ads	Supports conversion measurement.	Local storage	Configuration-dependent
IDE, test_cookie	Google / DoubleClick	Supports advertising delivery and measurement.	Third-party cookies	Up to 13 months
_fbp	Meta	Supports advertising measurement and retargeting.	First-party cookie	Up to 90 days
_ttp	TikTok	Supports advertising attribution.	Cookie	Up to 13 months
ttcsid, ttcsid_<id>	TikTok	Supports campaign and session attribution.	Cookie or browser storage	Configuration-dependent

These technologies are used only if the corresponding advertising platforms are integrated into the website.

Where prior consent is required, advertising cookies remain disabled until the visitor accepts the relevant category.

4.5 Payment and fraud-prevention cookies

If MarHire Car Fes provides online payment through Stripe or another secure payment service, the payment provider may use cookies to protect transactions and detect fraud.

For Stripe, examples include:

Name	Provider	Purpose	Type	Typical duration
__stripe_mid	Stripe	Helps identify devices for fraud prevention.	Payment security cookie	Up to 1 year
__stripe_sid	Stripe	Helps identify payment sessions.	Payment security cookie	Approximately 30 minutes

Where Stripe-hosted Checkout is used, Stripe manages its own cookies on its payment pages.

MarHire Car Fes does not need to store complete payment card numbers to arrange car rental bookings.

Payment cookies are used only when the relevant payment functionality is available.

5) Legal bases and your choices around the world

MarHire Car Fes welcomes customers from Morocco, Europe, the United Kingdom, North America, and other international markets.

Applicable data protection laws depend on your location and how your personal data is processed.

European Economic Area, United Kingdom, and Switzerland

Under applicable laws, including the EU GDPR, UK GDPR, Swiss Federal Act on Data Protection, and relevant electronic privacy rules:

• Non-essential analytics and advertising cookies require prior consent where applicable.

• These cookies remain disabled until you accept them.

• You can withdraw consent at any time.

• Withdrawal does not affect processing lawfully carried out before withdrawal.

• Necessary security and session cookies may operate without optional marketing consent where permitted by law.

Morocco

MarHire Car Fes follows applicable requirements under Moroccan Law No. 09-08 concerning personal data protection and the rules overseen by the CNDP.

Where consent is required, we request it before using the relevant cookies.

Strictly necessary cookies may be processed under an applicable lawful basis to maintain website security and provide requested booking services.

United States

Depending on the state in which you live, you may have privacy rights under laws including California's CCPA/CPRA and other applicable state privacy laws.

Some advertising technologies may constitute sharing personal information for cross-context behavioural advertising.

Where applicable, visitors can request an opt-out of targeted advertising or the sale or sharing of personal information.

We provide relevant cookie controls and respond to legally valid privacy requests.

Brazil

Under Brazil's LGPD, cookie-related personal data is processed using consent or another applicable legal basis.

Eligible individuals may request access, correction, deletion, portability, and information about relevant data sharing.

Canada

Under PIPEDA and applicable provincial privacy laws, including Quebec Law 25, consent and other privacy requirements may apply.

Visitors may request access to or correction of their personal information and exercise additional rights where provided by law.

Australia, South Africa, and other regions

We apply relevant requirements under applicable privacy legislation, including Australia's Privacy Act and South Africa's POPIA where relevant.

Visitors may contact us to exercise applicable privacy rights.

Other countries

We provide cookie management options and review privacy requests in accordance with applicable laws.

6) How consent affects measurement

Where implemented, MarHire Car Fes may use Google Consent Mode v2 to communicate visitors' cookie preferences to Google services.

Depending on the visitor's preferences and our website configuration:

• If analytics consent is denied, analytics storage is restricted.

• If advertising consent is denied, advertising storage and personalisation are restricted.

• Google may receive limited cookieless measurement signals where permitted and configured.

• If the relevant consent is granted, the corresponding cookies may operate normally.

Consent Mode does not replace a legally required cookie consent mechanism.

Where prior consent is required, non-essential technologies must be configured to comply with those requirements.

Rejecting non-essential cookies does not prevent customers from searching for rental vehicles, contacting our team, or completing an available booking.

7) Managing your cookie choices

You can manage your cookie preferences using the options available on the MarHire Car Fes website and in your browser.

On our website

Where our cookie management tool is available, use the cookie banner or "Manage cookies" option to:

• Accept non-essential cookies.

• Reject non-essential cookies.

• Manage analytics preferences separately.

• Manage marketing preferences separately.

• Change or withdraw previously given consent.

Where consent records are stored, they may include the selected preferences, date, and policy version.

We may ask for renewed consent when this policy or our processing practices change materially.

Through your browser

You can also delete or block cookies and browser storage.

Browser guidance:

• Google Chrome

• Apple Safari

• Mozilla Firefox

• Microsoft Edge

Blocking necessary cookies may affect login sessions, booking forms, security checks, or other essential features.

Browser privacy signals

Some browsers support Global Privacy Control (GPC) or Do Not Track (DNT).

We do not currently claim automatic recognition of these signals on carrentalfez.com. Where applicable law requires recognition of a valid opt-out signal, we will need to support it through an appropriate technical mechanism.

You can also exercise available privacy rights by contacting us directly.

Advertising preferences

You can manage certain advertising preferences directly through:

• Google My Ad Center

• Meta Advertising Preferences

• TikTok's privacy and advertising settings

These settings operate separately from your preferences on MarHire Car Fes.

8) Third-party service providers

MarHire Car Fes may work with external service providers that support website security, customer experience, analytics, advertising, and payment processing.

Depending on the services actually enabled on our website, these providers may include:

• Cloudflare: Website security, traffic protection, and content delivery.

• Google: Tag Manager, Analytics, and Google Ads.

• Microsoft: Clarity and website usability measurement.

• Meta: Facebook and Instagram advertising measurement.

• TikTok: Advertising attribution and campaign measurement.

• Stripe: Secure payment processing and fraud prevention.

Third-party providers may process certain technical information, including IP addresses, browser details, device identifiers, and interaction data, depending on the service and applicable settings.

Each provider is also subject to its own privacy documentation and contractual obligations.

Where required by applicable law, non-essential third-party tracking technologies are used only after the necessary consent is obtained.

9) International data transfers

MarHire Car Fes operates in Morocco under MarHire LLC, which is registered in the United States.

Some service providers may process personal data in countries outside your country of residence, including Morocco, the United States, the United Kingdom, and countries within the European Economic Area.

Where applicable data protection laws require safeguards for international transfers, we use or seek appropriate mechanisms, which may include:

• The EU-US Data Privacy Framework or applicable UK extension, where the recipient's certification covers the relevant transfer.

• Standard Contractual Clauses (SCCs) approved by the European Commission.

• The UK International Data Transfer Addendum or other applicable UK transfer mechanism.

• Supplementary technical and organisational safeguards where required.

• Other lawful transfer mechanisms under applicable legislation.

You may contact us for information about the safeguards applicable to your personal data.

10) Cookie retention

We retain cookies and similar identifiers only for periods appropriate to their purpose.

Typical retention periods include:

• Strictly necessary cookies: For the browsing session or the period required for security and functionality.

• Functional preferences: Until deleted, changed, or expired under the relevant configuration.

• Consent preferences: Until updated, reset, or renewed according to our consent management settings.

• Analytics cookies: Up to 24 months, depending on the provider.

• Advertising cookies: Commonly up to 13 months, depending on the provider and configuration.

• Payment security cookies: According to the payment provider's fraud prevention requirements.

The actual retention period depends on the cookies active on carrentalfez.com, browser settings, and provider configurations.

You can delete cookies or browser storage at any time through your browser.

11) Your privacy rights

Depending on where you live, you may have some or all of the following rights concerning personal data collected through cookies:

• Right of access: Request information about personal data we hold about you.

• Right to rectification: Request correction of inaccurate information.

• Right to erasure: Request deletion of eligible personal data.

• Right to restrict processing: Request limitations on certain uses of your data.

• Right to object: Object to applicable processing activities, including certain forms of profiling.

• Right to data portability: Request eligible information in a portable format.

• Right to withdraw consent: Withdraw consent where processing relies on it.

• Right to opt out: Opt out of eligible targeted advertising or the sale or sharing of personal information.

• Right to non-discrimination: Exercise applicable privacy rights without unlawful discrimination.

The rights available to you depend on applicable legislation.

To submit a request, email info@marhire.com.

We may ask for reasonable information to verify your identity before processing a request. We respond within the timeframes required by applicable law.

Where permitted, you may also submit a request through an authorised representative.

Right to complain to a data protection authority

Depending on your location, you may contact:

• European Economic Area: Your national supervisory authority through the EDPB members list.

• United Kingdom: The Information Commissioner's Office.

• Switzerland: The Federal Data Protection and Information Commissioner (FDPIC).

• Morocco: The Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP).

• Brazil: The Autoridade Nacional de Proteção de Dados (ANPD).

• United States: Your relevant state privacy enforcement authority.

• Canada: Your federal or provincial privacy commissioner.

• Australia and other regions: The relevant privacy or data protection authority.

12) Children's privacy

MarHire Car Fes provides car rental services intended for adults.

Our website is not directed to children under 16, and we do not knowingly use cookies to collect personal data from children for advertising purposes.

If you believe a child has provided personal information through our website, please contact us at info@marhire.com.

We will review the request and take appropriate action in accordance with applicable law.

13) Changes to this policy

We may update this Cookie Policy to reflect:

• Changes in website functionality or booking services.

• New analytics, advertising, or security providers.

• Updates to cookie technologies or retention periods.

• Changes in applicable privacy laws.

• Improvements to our privacy and consent management practices.

When we make material changes, we will update the date at the top of this policy.

Where required, we will request renewed consent before activating the affected non-essential cookies.

We encourage visitors to review this page periodically.

14) Contact

If you have questions about this Cookie Policy, cookie preferences, or the use of personal data on our car rental website, please contact us.

MarHire Car Fes — Operated by MarHire LLC

• Website: https://carrentalfez.com/en

• Email: info@marhire.com

• Phone / WhatsApp: +212 660 745 055

• Operating location: Fes, Morocco

For further information about how MarHire Car Fes processes personal information, please consult our Privacy Policy.